NiftyKey’s Co-founder, Justin Banon, was previously MD of Priority Pass Group, which he blitz-scaled from a $50m to a $1Bn pa revenue global rewards platform. The platform used digital vouchers to enable 1,000s of the world’s top consumer brands to enhance and differentiate their propositions with high perceived value rewards.
Whilst studying for a digital masters course, Justin met Gregor Borosa - an inspirational technologist and teacher of multiple technology courses. Together they developed the idea for an NFT native rewards program to help differentiate and grow digital brands.
NiftyKey is built by the same team that created Boson Protocol
- a protocol for connecting smart contracts to real world commerce. As the first application to be built on top of Boson, NiftyKey provides a revolutionary rewards experience for businesses and consumers using stateful NFTs.