NiftyKey :: Cut through the noise with crypto rewards.

Cut through the noise
with crypto rewards.

Enable your customers to unlock the rewards they love using NiftyKey’s non-fungible token (NFT) vouchers.

Become a launch partner

Decentralized Rewards for Crypto

Increase customer loyalty and lifetime value.

Enhance and differentiate your business by rewarding customers with real-world products and services.

Boost customer engagement.

Keep your customers excited and coming back for the rewards they desire, increasing loyalty and deterring rate shopping.

Grow revenue with every acquisition.

Profitably acquire, engage and retain customers whilst driving consistent behaviours, using Nifty Key’s valuable rewards.

Maximize profits.

Instead of competing on fees, enhance your brand by differentiating with NiftyKey's high-perceived value benefits.

NiftyKey rewards are powering fast movers right now:

Stop competing on fees.

If you want to profitably acquire customers without competing on fees (the most expensive action you will ever take) then partnering with NiftyKey will bring the same killer competitive strategies that legacy financial services successfully use, straight into your crypto business. That’s the unique experience we offer.

Become a launch partner

A solution for everyone:

Crypto Payment Cards

Our expert team will help you create an exclusive rewards program, reflecting your customers needs and enabling your business to differentiate and grow.

CEX & DEX Exchanges

Boost trading volumes and user lifetime value, by building a custom rewards campaign that fosters the desired behaviours. No need to compete on fees again!

DeFi Projects

With DeFi about to disrupt globally, NiftyKey provides a profitable alternative to run-of-the-mill token rewards, allowing you to acquire, engage and retain new communities.

Fan Engagement

Tokens were made for fan engagement! Let NiftyKey bring a decade of expertise from centralized financial services to the next big thing….fan and social tokens.

Infinite choice your customers will enjoy.

Tokenize any physical or digital thing and offer something unique to your customers, making your brand stand out in the crowd, with NiftyKey’s high-perceived value benefits.

Benefits delivered the blockchain way.

A customer-centric experience where rewards are transferred, custodied and consumed within crypto wallets and apps. Crypto-native rewards for crypto-native customers.

Your keys,
your benefits.

Ownership of NiftyKey vouchers is cryptographically secure, so suppliers cannot revoke custody and are incentivized to deliver on quality. Never before has the end-user had so much control.

Let NiftyKey help you drive a competitive advantage.

Become a launch partner.

The crypto financial services market is at an inflection point. Mass adoption is around the corner. Take action.

Choice and value.

Enable your customers to choose from a wide range of high-perceived value rewards all redeemed and delivered via NFT vouchers.

At home rewards.

Whilst we’re at home: be entertained, indulge, relax and enjoy.

Away experiences.

Once life returns: pamper yourself and experience the world.

At home rewards.

Whilst we are at home: be entertained, indulge, relax and enjoy.

“Since Partnering with NiftyKey the results have been nothing short of outstanding.”

Peter Wood - CEO

NiftyKey’s Co-founder, Justin Banon, was previously MD of Priority Pass Group, which he blitz-scaled from a $50m to a $1Bn pa revenue global rewards platform. The platform used digital vouchers to enable 1,000s of the world’s top consumer brands to enhance and differentiate their propositions with high perceived value rewards.

Whilst studying for a digital masters course, Justin met Gregor Borosa - an inspirational technologist and teacher of multiple technology courses. Together they developed the idea for an NFT native rewards program to help differentiate and grow digital brands.

NiftyKey is built by the same team that created Boson Protocol - a protocol for connecting smart contracts to real world commerce. As the first application to be built on top of Boson, NiftyKey provides a revolutionary rewards experience for businesses and consumers using stateful NFTs.

Meet the Team

Justin Banon

CEO & CO-FOUNDER‍

Tech unicorn builder
As global MD, blitzscaled Priority Pass from a $50m to $1Bn revenue digital voucher marketplace.

Physics graduate from Imperial College London, Digital Business Model Researcher, MSc Innovation, MSc Digital Currency.
‍
Linkedin | Twitter

Gregor Borosa

TECH CO-FOUNDER

‍Technologist by profession, runner by heart. Immersed in the paradigms of blockchain technology since 2013, valuing its implications for equitable outcomes, security and privacy.
Education background in computer science, business informatics and digital currencies. Previously worked in central and commercial banks, leading engineering teams to success.
‍
Linkedin | Twitter

Po Tang

CFO

Po is a senior executive with over 30 years’ leadership experience as a CFO. He has worked in both listed and unlisted multinational billion-dollar companies with an extensive business and commercial experiences in Advertising, Marketing, Loyalty, Travel, Technology, e-Commerce, Airport lounges (Priority Pass) and the Sports sector.

Linkedin

Guy Davies

BUSINESS DEVELOPMENT

‍15+ years business development and commercial sales experience across innovation and technology products, specialising in discerning nascent markets and delivering business strategies. Operating in the Blockchain space since 2017 with organisations that create meaningful change through frontier technology for ethical and social good.
‍
Linkedin | Twitter

Bruno Ahualli

MARKETING DIRECTOR

Serial entrepreneur with 20+ years in digital and ecommerce. Led 3 marketing boutiques specialized in conversion rate optimization, branding and digital engagement, serving enterprise and startups worldwide. Built and operated D2C and omnichannel brands in beauty, fitness and wellness. Angel investor in Biotech, Space and Blockchain. Holds multiple certificates from MIT, Wharton and Kellogg.
‍
Linkedin | Twitter

Toby Clemson

HEAD OF ENGINEERING

‍Toby has over a decade of experience in technology. He is able to both lead technology strategy and define evolutionary architecture while remaining hands on in the code, working directly in the team with the developers he leads. Toby holds a MSci Physics with Theoretical Physics with 1st Class Honours from Imperial College London.

‍
Linkedin | Twitter

Akaki Mamageishvili

LEAD RESEARCHER - CORE MECHANISM

‍Trained algorithmic game theorist. Occasional competitive programmer, focusing on olympiads and optimization. Education background in mathematics and computer science. Ph.D. in computer science at ETH Zurich. Currently a senior researcher in microeconomic theory at ETH Zurich.
‍
Linkedin | Twitter

Micarla Sullivan

HEAD OF PRODUCT

‍‍Micarla is a commercially focused business and product strategist with 15 years of experience in digital technology. She is a leading practitioner in Agile, lean start-up and design thinking incorporating both continuous design and delivery principles. Micarla holds a Bachelor of Business Management and a Bachelor of Information Technology from University Queensland, Australia.
‍
Linkedin | Twitter

Justin Banon
CEO & CO-FOUNDER
‍Tech unicorn builder.
As global MD, blitzscaled Priority Pass from a $50m to $1Bn revenue digital voucher marketplace.
Physics graduate from Imperial College London, Digital Business Model Researcher, MSc Innovation, MSc Digital Currency.
‍
Linkedin | Twitter

Gregor Borosa
‍TECH CO-FOUNDER
Technologist by profession, runner by heart. Immersed in the paradigms of blockchain technology since 2013, valuing its implications for equitable outcomes, security and privacy.
Education background in computer science, business informatics and digital currencies. Previously worked in central and commercial banks, leading engineering teams to success.
‍
Linkedin | Twitter

Po Tang
‍CFO
‍Po is a senior executive with over 30 years’ leadership experience as a CFO. He has worked in both listed and unlisted multinational billion-dollar companies with an extensive business and commercial experiences in Advertising, Marketing, Loyalty, Travel, Technology, e-Commerce, Airport lounges (Priority Pass) and the Sports sector.
‍
Linkedin

Guy Davies
BUSINESS DEVELOPMENT
15+ years business development and commercial sales experience across innovation and technology products, specialising in discerning nascent markets and delivering business strategies. Operating in the Blockchain space since 2017 with organisations that create meaningful change through frontier technology for ethical and social good.
‍
Linkedin | Twitter

Bruno Ahualli
MARKETING DIRECTOR
Serial entrepreneur with 20+ years in digital and ecommerce. Led 3 marketing boutiques specialized in conversion rate optimization, branding and digital engagement, serving enterprise and startups worldwide. Built and operated D2C and omnichannel brands in beauty, fitness and wellness. Angel investor in Biotech, Space and Blockchain. Holds multiple certificates from MIT, Wharton and Kellogg.
‍
Linkedin | Twitter

Daniil Gorbatenko
PRODUCT-MARKET FIT RESEARCHER
Blockchain analyst and economist and lawyer by training. In the crypto space in various roles since 2016. PhD in economics from Aix-Marseille University, France.

Linkedin

Rhian Lewis
CORE CONTRIBUTOR
Software engineer and author of the recently published book The Cryptocurrency Revolution. Economics graduate from University College London with life-long interest in financial systems, and seven years' experience in digital currencies and blockchain technology.

Linkedin | Twitter

Sabrina Ancilleri
EXECUTIVE ASSISTANT AND ADMINISTRATION MANAGER
‍‍An experienced Executive Assistant with over 15 years working with Senior Leadership and C-Suite. Worked within various industries and I have extensive knowledge of budget management, financial data compilation/analysis, event management, administration who thrives in organisation and structure.

Linkedin

Advisors

Dr Trent McConaghy

Founder, Ocean Protocol

Advisor, Investor
Website

Dr Zeynep Gurguc

Imperial College London

Cryptoeconomics Advisor
Linkedin

Dr Michael Zargham

Founder, Blockscience

Token Engineering Advisor
‍Linkedin

Jamie Burke

Founder, Outlier Ventures

Advisor, Investor
‍Linkedin

Marina Markezic

Unlawcked

Legal & Governance Advisor
‍Linkedin

Anja Blaj

Future Law Institute

Legal & Governance Advisor
‍Linkedin

Dr Trent McConaghy

Founder, Ocean Protocol

Advisor, Investor
Website

Dr Zeynep Gurguc

Imperial College London

Cryptoeconomics Advisor
Linkedin

Dr Michael Zargham

Founder, Blockscience

Token Engineering Advisor
‍Linkedin

Jamie Burke

Founder, Outlier Ventures

Advisor, Investor
‍Linkedin

Marina Markezic

Unlawcked

Legal & Governance Advisor
‍Linkedin

Anja Blaj

Future Law Institute

Legal & Governance Advisor
‍Linkedin

Become a launch partner.

Get first customer advantage. Work with our highly experienced team who have helped leading legacy finance organizations to differentiate and carve out your market share.